Tuborg Strong, a brand that has enjoyed extraordinary success in all regions, has been the driving force behind Tuborg's rise in India. Carlsberg India positioned itself as an innovator by launching the all-new premium strong beer category with the launch of Tuborg Strong in India in May 2010. The product sold over a million cases in the first six months of its launch (a significant milestone), and the trend is continuing.
Carlsberg is the flagship beer brand of the Carlsberg Group, which also owns other famous brands such as Tuborg and Kronenbourg. It was first created in 1904 by Carl Jacobsen, who was the son of the group's founder.
Beer type: European Pale Lager
Brand Origin: Denmark